Nintendo New York

Shop our Selection of Exclusive Merchandise

Looking for the perfect gift for that special Nintendo Fan in your life? We have a wide selection of exciting and exclusive and must-have merchandise featuring your favorite characters and Nintendo franchises.

UPDATES

Nintendo NY will be accepting general entry and reservations are no longer required. Entry will remain at limited capacity and is on a first come-first-serve basis. During your visit, we kindly ask that you limit your shopping to 20 minutes and practice the following safety measures:

Wear a face covering at all times

Sanitize your hands

Maintain a safe distance of at least 6 ft.

Adhere to the red arrows and floor markers as you journey throughout the store
Postpone your visit if you have been exposed to or experience symptoms of COVID-19
No cash – only credit/debit or contactless payment required

In order to keep our customers and employees safe, all events at Nintendo NYC have been postponed until further notice. We appreciate your patience.

We thank you and look forward to seeing you again!

Where everyone comes
to play!

Located in Manhattan's historic Rockefeller Center, Nintendo NY is your very own Warp Pipe into the Mushroom Kingdom and beyond! With 10,000 square feet of dedicated gaming goodness spread over 2 floors, you can check out new and exciting titles headed to Nintendo Switch, while also scratching that itch to pick up exclusive memorabilia featuring your favorite selection of gaming superstars! Looking for the perfect Super Mario souvenir? Don't worry Mario, because your Princess is in THIS castle. So do a barrel roll and stop by Nintendo NY today! Whether you're a long-time fan or you're just getting started, Nintendo NY has something for you!

Come visit us

10 Rockefeller Plaza, New York, NY 10020
(On 48th Street between 5th and 6th Avenues)
Via Subway B, D, F, M to 47-50 Sts

Click here to visit map

Phone: (646) 459-0800

Store hours:

11am-6pm Monday – Friday

11am-7pm Saturday - Sunday

Entry will remain at limited capacity and are on a first come, first served basis.

Say hi to our team member
Kyle

Hi folks! I'm Kyle and I'm a new Ambassador at Nintendo NY. My appreciation for all things Nintendo began when I was young playing Super Mario Brothers 3 with my own brothers. Once we got a Nintendo 64, gaming became a way of life. The first game I was able to beat all by myself was The Legend of Zelda: Ocarina of Time. It opened my eyes to video-games as an art form and cemented my love for Nintendo. When I'm not gaming, I like to experience theater or create art. Come on by and say "hi" if you're in the area!

Favorite character: Peach

Hyrule Warriors: Age of Calamity box art

Currently playing: Hyrule Warriors: Age of Calamity

Say hi to our team member
Seth

Hey there! I'm Seth, the newest Ambassador on the block. I received my first Gameboy Color back when I was a kid and haven't stopped playing games since! Pokémon has always been a big part of my life, and no matter what anyone says; Water types are the best! Aside from Pokémon, I love any game that I can play along with my friends and family. Next time you're in the store feel free to say hey, I'm always down for a chat!

Favorite character: Toad

Donkey Kong Country: Tropical Freeze box art

Currently playing: Donkey Kong Country: Tropical Freeze

Say hi to our team member
Gulam

What's up, guys? I'm Gulam, a new ambassador here at Nintendo NY. For as long as I can remember, I have been playing video games. One of my earliest memories of Nintendo was playing Donkey Kong Country on the Nintendo 64 with my brother and cousins. Since then, I have grown to love RPGs like Pokémon, The Legend of Zelda and Fire Emblem. From that, you can probably assume who my favorite character is in Super Smash Bros. Ultimate. Despite all of that my heart will always have a special place for platformers like Mega Man. If I'm not practicing combos or breaking personal records in Super Smash Bros. Ultimate, I'm designing and creating all sorts of things. I love to learn how some things work and hope I could make something that can make someone's day just a little bit better. If you're ever in the area, stop by and say, "What's up?" I'd love to have a chat!

Favorite character: Donkey Kong