Nintendo New York

Shop our Selection of Exclusive Merchandise

Looking for the perfect gift for that special Nintendo Fan in your life? We have a wide selection of exciting and exclusive and must-have merchandise featuring your favorite characters and Nintendo franchises.

UPDATES

Nintendo NY will be accepting general entry and reservations are no longer required. Entry will remain at limited capacity and is on a first come-first-serve basis. During your visit, we kindly ask that you limit your shopping to 20 minutes and practice the following safety measures:

Wear a face covering at all times

Sanitize your hands

Maintain a safe distance of at least 6 ft.

Adhere to the red arrows and floor markers as you journey throughout the store
Postpone your visit if you have been exposed to or experience symptoms of COVID-19
No cash – only credit/debit or contactless payment required

In order to keep our customers and employees safe, all events at Nintendo NYC have been postponed until further notice. We appreciate your patience.

We thank you and look forward to seeing you again!

Where everyone comes
to play!

Located in Manhattan's historic Rockefeller Center, Nintendo NY is your very own Warp Pipe into the Mushroom Kingdom and beyond! With 10,000 square feet of dedicated gaming goodness spread over 2 floors, you can check out new and exciting titles headed to Nintendo Switch, while also scratching that itch to pick up exclusive memorabilia featuring your favorite selection of gaming superstars! Looking for the perfect Super Mario souvenir? Don't worry Mario, because your Princess is in THIS castle. So do a barrel roll and stop by Nintendo NY today! Whether you're a long-time fan or you're just getting started, Nintendo NY has something for you!

Come visit us

10 Rockefeller Plaza, New York, NY 10020
(On 48th Street between 5th and 6th Avenues)
Via Subway B, D, F, M to 47-50 Sts

Click here to visit map

Phone: (646) 459-0800

Store hours:

11am-6pm Monday – Friday

11am-7pm Saturday - Sunday

Entry will remain at limited capacity and are on a first come, first served basis.

Say hi to our team member
Mitch

Oh, hey there! I’m Mitch, one of the Ambassadors at Nintendo NY. My love of Nintendo started at a young age, from trading Pokémon cards on the school bus to having my mother beat a particularly difficult level in Donkey Kong 64. You could easily say I was raised on Nintendo consoles. One of my favorite memories of my gaming youth had to be sneaking my Nintendo DS to school so I could collect flags from my friend’s secret bases in Pokémon Diamond. Nostalgia aside, I’m currently playing and refining my team in Pokémon Shield. I’ve recently been battling online with a particularly devastating Trick Room team. When you stop by Nintendo NY, be sure to have your Pokémon ready for battle, because mine sure will be!

Favorite character: Luigi

Pokémon Shield + Pokémon Shield Expansion Pass box art

Currently playing: Pokémon Shield + Pokémon Shield Expansion Pass

Say hi to our team member
Isaiah

Hi everyone! I'm Isaiah, and I'm one of the newer Ambassadors at Nintendo NY. Receiving the combination of my first Game Boy Color and a copy of Pokemon Silver was the catalyst of my love for Nintendo. Ever since then, Nintendo has been a constant presence in my life! Aside from Pokémon, I'm a fan of other series such as Fire Emblem and Metroid. Whenever I'm not playing games, I love to read! If you're ever in the area, stop by and say, "What's up?" I'd love to have a chat!

Favorite character: Daisy

Currently playing: Octopath Traveler

Say hi to our team member
Michael

Hey guys! My name's Michael, and I'm one of the newest Ambassadors here at Nintendo New York. Ever since I was a kid, video games have held a very special place in my heart. The very first gaming system my parents ever bought me was a Teal Game Boy Color system, alongside my very own copy of Pokémon Red Version. I've been playing many different Pokémon titles ever since, and the love I have for Pokémon solidified when I obtained my very own copy of Pokémon Crystal Version and battled Pokémon Trainer Red on Mt. Silver (because let's be real - that moment is truly epic). When I'm not playing video games in my free time, you can usually find me playing piano, reading comic books, and voice acting! Feel free to stop by and say "hi" if you ever find yourself at Nintendo NY - I'm always down for a chat!

Favorite character: Toad

Currently playing: Pokémon Shield + Pokémon Shield Expansion Pass